Non-stop dogwear Rock Collar

In 2006, in Oslo, Norway, the founders of what would become Non-stop dogwear faced a challenge with their talented skijoring dog, Hårek. While he excelled in free running, wearing traditional harnesses restricted his movement and breathing. Determined to find a solution, they began sewing their own harness, eventually creating the Freemotion harness, allowing dogs like Hårek to run freely and comfortably. This marked the early days of Non-stop dogwear, with a vision to “release your dog’s potential” by prioritizing the dog’s perspective in product development.

Founded in 2009, Non-stop dogwear has since become a global leader in designing and selling dog equipment. Their products can be found in over 1,300 stores across 27 countries, and their team in Norway continues to refine existing products and develop innovative solutions, always keeping the dog’s needs in mind. Non-stop dogwear’s mission is encapsulated in the phrase, “Release your dog’s potential,” driving their commitment to creating high-quality, functional equipment for dogs of all breeds and activities, whether for racing or mountain adventures.