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Rapala is a Finnish company specializing in the manufacturing of fishing equipment. Founded by Lauri Rapala in 1936, the company went public in 1998.
Lauri Rapala, who supported himself as a fisherman, came up with the idea to create a lure that mimicked the movements of an injured small fish, as an alternative to disposable bait for catching vendace. This led to the creation of The Original Floater lure in 1936. Today, Rapala’s fishing lures are used in over 140 countries worldwide.