Light My Fire
Light-my-Fire’s journey began in 1995 when founder Michael Odqvist discovered MayaSticks, a natural fire-starting method made from waste pine tree stumps in Guatemala. By introducing fair trade production, Michael empowered 400 Mayan descendants to earn more income for their families and education. In 1996, Light-my-Fire combined MayaSticks with a Swedish military magnesium igniter called the Swedish FireSteel, establishing a factory in Sweden.
The company’s first product, the MealKit, designed by Joachim Nordwall, debuted in 2005 and featured innovative dining accessories, notably the Spork. The Spork family has since expanded, with over 50 million sold worldwide, helping Light-my-Fire distribute its colorful and functional outdoor products in 50 countries. Today, the company continues to thrive by embracing quality, design, functionality, and outdoor enthusiasm, reflected in its vibrant product range.