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North Outdoor

North Outdoor is a Finnish clothing brand founded in 2011 by Teemu Kattilakoski and Lauri Pyykönen, both former cross-country skiers who struggled to find suitable clothing for harsh weather conditions during their training and competition trips. The idea to use merino wool as a natural and sustainable material came to them when they received merino wool socks for test use. They spent years learning about the properties of merino wool and developing high-quality wool products that met their strict criteria. The company has grown into a clothing industry company employing over 30 people and has a domestic knitting mill and three offices in Finland. North Outdoor's success is measured by the satisfaction of its hundreds of thousands of customers who live an active and full life in comfortable and carefree merino wool clothes.North Outdoor specializes in designing and producing high-quality outdoor clothing made primarily from merino wool. The brand's garments are carefully crafted in Finland with attention to detail and a focus on creating clothing suitable for the changing conditions of the north. The brand is based in Oulu, a city that draws inspiration from the colorful displays of the Pärämeri cods and the northern fell winds that grace the region with their presence throughout the four seasons.

Frequently Asked Questions

What are the main uses of merino wool?

Merino wool is known for its versatility and excellent properties such as softness, warmth, breathability, and moisture-wicking. It is mainly used in clothing for outdoor activities such as hiking, skiing, and camping. Merino wool garments are popular for base- and mid-layer clothing, socks, hats, and gloves. They are also used for fashion garments, home textiles, and bedding due to their natural comfort and durability. Additionally, merino wool is sometimes used for athletic wear and sportswear due to its moisture-wicking properties.

Can you provide an explanation of what merino wool is?

Merino wool is a thin and elastic wool that is harvested from merino sheep, which can survive in the changing weather of New Zealand's Southern Alps due to their exceptional wool blanket. Merino wool clothing is suitable for both cold and hot conditions, as it is warm and breathable, and can move moisture away from the skin. The fiber also has antibacterial properties that allow it to clean itself and last longer with less washing, making it an ecological choice.

What types of merino wool products does North Outdoor offer for both men and women?

North Outdoor primarily uses merino wool as its main raw material, and their merino knitwear is a popular and long-lasting favorite. The brand offers a wide range of merino wool products such as layers, shirts, socks, accessories, tube scarves, and beanies that are adored by outdoor enthusiasts and winter athletes alike, catering to both men and women.

What are the benefits of layering clothes for outdoor activities, and what types of clothing for layering can be found in North Outdoor's selection?

Layering is an essential strategy for any outdoor enthusiast, providing flexibility and adaptability in changing weather conditions. With the right combination of clothes, you can create a multitude of outfits to suit your needs and the environment. At North Outdoor, they offer a range of merino wool base and middle layer clothing, insulating extra warmers, layering socks, and accessories designed to keep you warm and comfortable in even the coldest weather. Explore the selection and discover how layering can be your best friend on any outdoor adventure.

How is merino wool different from other types of yarn?

Merino wool is different from other types of yarn in several ways.

First, it comes from Merino sheep, which are known for producing some of the finest and softest wool in the world.

Second, the fibers of merino wool are much finer than regular wool, making it softer and more comfortable to wear.

Third, merino wool is naturally moisture-wicking and temperature-regulating, which makes it ideal for outdoor and athletic wear.

Finally, merino wool is also known for being durable and long-lasting, making it a popular choice for high-quality clothing and accessories.

What is the typical lifespan of merino wool?

Merino wool is known for its durability and ability to resist odors, which means it can be worn multiple times before needing to be washed. With proper care and maintenance, a high-quality merino wool garment can last for many years. The exact lifespan of merino wool can vary depending on factors such as how often it is worn, how it is cared for, and the quality of the wool itself. However, on average, merino wool can last for several years with regular use. Some people even report using their merino wool clothing for over a decade.

How often does merino wool need to be washed, and how can it be maintained?

Merino wool needs to be washed very rarely, as the wool fiber naturally repels dirt and odors. Ventilation is the most important maintenance measure for merino wool. The wool's ability to clean itself in the fresh air greatly reduces the need for traditional water washing. When needed, hand washing or using a gentle machine cycle with a wool-specific detergent is recommended. It's important to avoid using hot water, bleach, or fabric softener. Instead, lay the garment flat to dry to maintain its shape. When it comes to storing woolen clothes, it is better to use clips instead of hangers to avoid unnecessary stretching of the knit, particularly around the shoulders. A great option for seasonal storage would be North Outdoor's product packaging. With proper maintenance, merino wool can last for a long time without losing its quality.