Fjällräven
Fjällräven traces its origins to the vision of Åke Nordin, born in 1936 in Örnsköldsvik, Sweden's Höga Kusten region, known for its rugged terrain. Åke's childhood adventures in this area inspired him to make nature more accessible to people. During one of his journeys, he conceived the idea of Fjällräven, driven by the need for a comfortable backpack capable of carrying equipment.
With a mother's sewing machine and his father's tools, Åke crafted a backpack with a wooden frame in his basement. In 1960, he officially founded Fjällräven and introduced his first product. Over time, Fjällräven expanded its product range to include tents, sleeping bags, jackets, and pants. Iconic offerings like the Greenland Jacket, Expedition Down Jacket, and Kånken backpack have made Fjällräven a trusted brand in Sweden, with every second Swede being a Fjällräven user.